FOCUSOne project at a time.
Complete commitment.
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Complete commitment.
THE TPC
STANDARD
NOT VOLUME. A HIGHER STANDARD.
PARTNERSHIPWe work alongside event owners with shared accountability for the quality and outcome of the property.
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IDENTITYEvery event is built with its own story, visual language, player experience and long-term value.
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THE PICKLEBALL CIRCUIT / EVENTS FOR A BIGGER TOMORROW
WE DON'T BUILD
MORE EVENTS.
WE BUILD BETTER ONES.
The Pickleball Circuit creates professionally managed, commercially sustainable and creatively differentiated pickleball tournaments, leagues and sporting properties.
We are not trying to organise the maximum number of events. We are here to build the ones that players, partners, sponsors and audiences genuinely look forward to experiencing.
01 / THE COMPANY CORE
VISION & MISSION
COME FIRST.
This is the heart of The Pickleball Circuit. Every project, partnership and property is meant to flow from these two ideas.
VISION
To become India's most respected and innovative pickleball event and league company.
Known for creating distinctive sporting properties that players, partners, sponsors and audiences genuinely look forward to experiencing.
MISSION
To transform pickleball tournaments and leagues into professionally managed, commercially sustainable and creatively differentiated experiences.
TPC works closely with every partner from concept to execution — combining strategy, creativity, technology, operations and commercial planning to build events with their own identity and long-term value.
THE BIG BELIEF
“Our ambition is not to organise the maximum number of events.
Our ambition is to create the most memorable ones.”
02 / CORE PHILOSOPHY
ONE EVENT.
ONE FOCUS.
COMPLETE COMMITMENT.
TPC consciously works with a limited number of leagues and tournaments. When we commit to a major project, it becomes the core team’s primary focus — from planning and positioning through commercialisation and final execution.
We stay focused on that property for as long as the work requires. We would rather deliver a few exceptional properties every year than several ordinary events.
100%Focus on every projectYour event should never feel like just another event on our calendar.
PARTNERWe collaborate, not just consultWhere viable, we prefer partnership-led event models with aligned interests.
IDENTITYEvery event gets its own personalityTheme, story, visual language, fan experience and digital experience are built from scratch.
03 / WHAT WE DO
FROM CONCEPT
TO COURTSIDE.
TPC combines creative direction, event strategy, technology and operations to build pickleball properties that feel premium, professional and memorable.
LEAGUES & OWNED IP
Season-based properties with owners, formats, stories, launches and repeatable competitive systems.
TOURNAMENTS
Well-run competitive events with clean scheduling, better presentation and a strong player experience.
AUCTIONS & DRAFTS
Player pools, category structures, team purse logic, auction-day production and owner workflows.
EVENT PRODUCTION
Venue planning, branding, reporting, competition desks, hospitality and all the details that make the event land properly.
BRAND EXPERIENCES
Partner integrations designed as part of the event journey rather than just signage around the court.
COMMUNITY & CLUB EVENTS
Social nights, special properties and custom formats built for clubs, venues, communities and companies.
04 / LEADERSHIP MODEL
ONE TEAM.
CLEAR OWNERSHIP.
The founding structure is built around strategy, creativity, finance and operations — with shared accountability across the board.
Prabhat Vats
Vision, strategy & leadershipSets direction, drives opportunities, leads key relationships and protects the long-term brand vision.
Shiekher Chhottra
Ideas to experienceTurns concepts into distinctive event worlds, creative systems, digital experiences and technology-led execution.
Paresh Srivastava
Commercial and legal disciplineOwns budgeting, profitability, contracts, compliance, risk and financial governance for every project.
Sanjay Tuli
Flawless event executionEnsures the event runs professionally on the ground — from planning and scheduling to operations and guest flow.
05 / SIGNATURE WORK
SIGNATURE WORK.
PROOF OF THE PHILOSOPHY.
Every TPC property can have its own world. Season 1 is our first proof of how strategy, identity, technology and execution can turn a league into a memorable sporting property.
INAUGURAL LEAGUE
Game of Thrones themed Season 1 under the UPA League banner.
This event demonstrated what TPC stands for: original identity, owner-led teams, a live auction room, differentiated awards, branded experiences, community excitement and a well-run battle day.
150+registrations
80player slots
10houses
2major event days
06 / IN-HOUSE TECHNOLOGY
SPORTSHAMMER.TECH
POWERS THE ROOM.
Technology is part of the TPC DNA. Sportshammer.tech is our in-house platform for player auctions, owner workflows, team management and repeatable league systems.
Instead of forcing an event to adapt to generic software, we build the system around the experience we want the event to deliver.
EXPLORE THE TECHNOLOGY ARM ↗01PLAYER POOL STRUCTURE
02LIVE AUCTION ENGINE
03OWNER WAR ROOM
04LEAGUE SYSTEMS
05SCALABLE EVENT OPS
07 / CONTACT US
LET'S BUILD
SOMETHING DISTINCTIVE.
Whether you're a venue, sponsor, community, investor or event partner — if you want to build a property with serious identity and professional execution, we'd love to talk.
PARTNERSHIP MODELWe prefer aligned, collaborative event relationships wherever commercially viable.
PROJECT FOCUSEach major event gets concentrated attention rather than diluted bandwidth.