The Pickleball Circuit is being built as a serious, long-term event company — with focus, differentiated thinking and a commitment to building memorable sporting properties.
To become India’s most respected and innovative pickleball event and league company, known for creating distinctive sporting properties that players, partners, sponsors and audiences genuinely look forward to experiencing.
To transform pickleball tournaments and leagues from conventional sporting events into professionally managed, commercially sustainable and creatively differentiated experiences.
The Pickleball Circuit will work closely with every partner from concept to execution — combining strategy, creativity, technology, operations and commercial planning to build events that have their own identity and long-term value.
We believe that when we collaborate on an event, its success becomes our responsibility as much as our partner’s.
TPC will consciously work with a limited number of leagues and tournaments.
For every major project, the core team commits the time, attention and resources required to take the property from planning and positioning through commercialisation and final execution.
Once committed, the selected event becomes the organisation’s primary focus until delivery.
We would rather deliver a few exceptional properties every year than several ordinary events.
The business is built around three clear operating principles.
Unlike traditional event agencies managing multiple events simultaneously, TPC believes in concentrated execution.
Once we commit to a major league or tournament, our core team works extensively on that property — from ideation and branding to sponsorship, technology, player experience and final execution.
Your event should never feel like just another event on our calendar.
TPC does not intend to operate merely as an agency charging a fixed or contingent management fee.
Wherever commercially viable, we prefer to enter into a collaborative partnership model, where our interests are aligned with the event owner.
We participate in the planning, commercial strategy and execution while sharing responsibility for the event’s outcome.
When the event succeeds, we succeed together. And when challenges arise, we remain equally invested in solving them.
TPC believes that sporting events should have personalities.
Every league or tournament we work on will be developed around a distinctive theme, story, visual identity, player experience, fan experience, communication strategy, digital experience, trophy concept and launch strategy.
The objective is to ensure that players remember the experience and identity of the event, not merely the matches they played. No two TPC properties should ever feel the same.
Every founder has a primary role, but TPC is designed to operate as a collaborative leadership team rather than departmental silos.
The CEO oversees the overall direction of The Pickleball Circuit and ensures that every department works towards the organisation’s larger vision.
“Where are we going, what are we building, and why will it succeed?”
The CTCO is responsible for converting concepts into distinctive, executable experiences while managing the creative and technology ecosystem required for every event.
“How do we turn this idea into an experience people will remember?”
The CFO acts as the Single Point of Contact for all financial, commercial, compliance and legal matters.
“Does the business model make financial and legal sense?”
The COO is responsible for ensuring that everything planned by the organisation is executed professionally on the ground.
“How do we make sure everything works perfectly on the day?”